Hwang, Soo-Young - In: Global business and finance review 27 (2022) 5, pp. 100-114
Purpose: The purpose of this study is to investigate the influence between online purchase e-CRM activities and e … online purchase e-CRM activities and e-loyalty. Design/methodology/approach: The data was collected from customers who have … this study indicate that online purchase e-CRM activities (including e-Marketing, e-Sales, e-Support and e-System) have a …