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Konsumentenverhalten
Product design
18
Produktgestaltung
18
New product development
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15
Innovation
14
New product design
14
Innovation management
11
Innovationsmanagement
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new product design
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Lieferkette
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Qualitätsmanagement
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innovation
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ISO 14001
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Brakus, J. Joško
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Fleming, Monique A.
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Kirgizov, Ulugbek Abdumalikovich
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Kwak, Choonjong
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Leyva López, Juan C.
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Priester, Joseph R.
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Romero Serrano, Alma Montserrat
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Schmitt, Bernd
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Solano Noriega, Jesús Jaime
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Continuing to broaden the marketing concept : making the world a better place
1
Journal of business research : JBR
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Operational research : an international journal
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Total quality management & business excellence
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ECONIS (ZBW)
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A preference choice model for the
new
product
design
problem
Leyva López, Juan C.
;
Solano Noriega, Jesús Jaime
; …
- In:
Operational research : an international journal
22
(
2022
)
4
,
pp. :3809–3840
Persistent link: https://www.econbiz.de/10013445516
Saved in:
2
How can a quantitative analysis of Kano's model be improved further for better understanding of customer needs?
Kirgizov, Ulugbek Abdumalikovich
;
Kwak, Choonjong
- In:
Total quality management & business excellence
33
(
2022
)
14
,
pp. 1605-1624
Persistent link: https://www.econbiz.de/10013415859
Saved in:
3
The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.
;
Fleming, Monique A.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 193-222)
.
2020
Persistent link: https://www.econbiz.de/10012321161
Saved in:
4
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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