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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.
;
Landers, V. Myles
;
Reynolds, Kristy E.
- In:
Journal of business research : JBR
76
(
2017
),
pp. 201-208
Persistent link: https://www.econbiz.de/10011713621
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Self-other decision making and loss aversion
Polman, Evan
- In:
Organizational behavior and human decision processes : …
119
(
2012
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10009655538
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