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Loss aversion in hotel choice : psychophysiological evidence
Chark, Robin
;
King, Brian
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 6-28
Persistent link: https://www.econbiz.de/10012794060
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
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pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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