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Konsumentenverhalten
Gattungsmarke
28
Generic brand
23
Markenartikel
13
Brand
10
Brand management
7
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7
USA
7
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7
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of consumer behaviour : an international research review
1
Working paper / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
4
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1
Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
4
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
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