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~subject:"Konsumgüterindustrie"
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Kundenbindungsmanagement für Verbrauchsgüter am Beispiel der Marke Maggi
Spitzer, Gerald
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 887-897)
.
2008
Persistent link: https://www.econbiz.de/10003597827
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