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~subject:"Konsumgüterindustrie"
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Konsumgüterindustrie
Innovationsmanagement
27
Innovation
21
Innovation management
21
Produktentwicklung
21
New product development
16
Großbritannien
4
Packaging
4
Public sector
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
United Kingdom
4
Öffentlicher Sektor
4
Ernährungsindustrie
3
Food industry
3
Market research
3
Product innovation
3
Strategic management
3
Strategisches Management
3
Technischer Fortschritt
3
Turkey
3
Türkei
3
Verpackung
3
new product development
3
Absorptive capacity
2
Business process management
2
Business start-up
2
Complementarity
2
Consumer behaviour
2
Consumer goods industry
2
Core competency
2
Counterfeiting
2
Cyclic innovation model
2
Electronic Banking
2
Electronic banking
2
Entrepreneurs
2
Entrepreneurship
2
FMCG
2
Food and drinks
2
Forschungskooperation
2
KMU
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English
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Trott, Paul
2
Lataste, Antoine
1
Simms, Chris
1
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European journal of marketing : EJM
1
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
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ECONIS (ZBW)
2
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Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
2
The role of consumer market research in new product decision-making: some preliminary findings
Trott, Paul
;
Lataste, Antoine
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 409-423)
.
2005
Persistent link: https://www.econbiz.de/10002685042
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