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~subject:"Konsumgüterindustrie"
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Konsumgüterindustrie
Consumer behaviour
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Extension theory
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The journal of brand management : an international journal
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Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
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