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~subject:"Konsumgütermarketing"
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Konsumgütermarketing
Lieferkette
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Luxury goods
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Luxusgüter
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Supply chain
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Alcohol consumption
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Alcoholic beverage
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Alkoholisches Getränk
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Brand
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Brand management
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Consumer goods
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Consumer goods industry
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Consumer goods marketing
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FMCG
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Konsumgüter
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Konsumgüterindustrie
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Markenartikel
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Markenführung
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Marketing management
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Marketingmanagement
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fast moving consumer goods
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luxury brands
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marketing
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premiumisation
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supply chain strategies
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Dollet, Jean Noel
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Díaz, Angel
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International journal of business excellence
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Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
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