El-Shayeb, Mirna; El-Deeb, Sara - In: Business systems research : a system view accross … 14 (2023) 2, pp. 173-189
Objectives: Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts. Methods/Approach: A non-probability convenience...