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~subject:"Kreativität"
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Kreativität
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Hildebrand, Christian
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Herrmann, Andreas
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Häubl, Gerald
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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When social media can be bad for you : community feedback stifles consumer creativity and reduces satifaction with self-designed products
Hildebrand, Christian
;
Häubl, Gerald
;
Hermann, Andreas
; …
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 14-29
Persistent link: https://www.econbiz.de/10009736934
Saved in:
2
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
3
When Social Media Can Be Bad for You : Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Hildebrand, Christian
;
Haeubl, Gerald
;
Herrmann, Andreas
; …
-
2013
Enabling consumers to self-design unique products that match their idiosyncratic preferences is the key value driver of modern mass customization systems. These systems are increasingly becoming 'social', allowing for consumer-to-consumer interactions such as commenting on each other's...
Persistent link: https://www.econbiz.de/10014039394
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