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~subject:"Kreativität"
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Oliver, Jason D.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing theory and practice
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Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
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Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
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