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~subject:"Kulturelle Identität"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
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Search: subject_exact:"Internationale Werbung"
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Kulturelle Identität
International marketing
2,471
Internationales Marketing
2,471
Consumer behaviour
490
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490
Brand management
381
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381
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Cleveland, Mark
5
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4
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Manrai, Ajay K.
4
Mooij, Marieke K. de
4
Teng, Lefa
4
Keh, Hean Tat
3
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3
Okazaki, Shintaro
3
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3
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2
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2
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2
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2
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2
Westjohn, Stanford A.
2
Zhou, Lianxi
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Abdul-Talib, Asmat-Nizam
1
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1
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1
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1
Arnold, Mark J.
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1
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International marketing review
18
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15
Journal of global marketing
14
Journal of international marketing
10
Journal of international consumer marketing
8
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
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European journal of international management : EJIM
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
The journal of services marketing
2
Arts marketing : an international journal ; AM
1
Business history
1
Cross cultural management : an international journal
1
Der Markt : international journal of marketing
1
Economic review : journal of economics & business
1
Edward Elgar E-Book Archive
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Elgar original reference
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European retail research
1
Global business and organizational excellence : GBOE
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Ideas with impact
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Indian journal of economics & business : IJEB
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ECONIS (ZBW)
168
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168
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1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
Saved in:
3
How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain
;
Dens, Nathalie
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
6
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
7
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
8
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
9
How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
10
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
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