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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
8
Konsumentenverhalten
8
South Korea
8
Südkorea
8
Advertising
5
Werbung
5
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Comparison
2
Cultural identity
2
Digitalisierung
2
Digitization
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National culture
2
Nationalkultur
2
Vergleich
2
digital signage
2
Active control
1
Aktienindex
1
Anlageverhalten
1
Artificial intelligence
1
Außenwerbung
1
Ball game
1
Ballsport
1
Behavioural finance
1
Benutzerschnittstelle
1
Brand image
1
Brand management
1
Brasilien
1
Brazil
1
Börsenkurs
1
Capital income
1
Climate change
1
Cognition
1
Corporate reputation
1
Cultural values
1
Customer satisfaction
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Digital out-of-home advertising policy
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English
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Jun, Jong Woo
2
Bae, Young Han
1
Ham, Chang-Dae
1
Hough, Michelle
1
Ju, Ilyoung
1
Park, Jae Hee
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Journal of global marketing
1
Journal of international consumer marketing
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ECONIS (ZBW)
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Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
2
Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo
;
Ham, Chang-Dae
;
Park, Jae Hee
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
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