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~subject:"Kulturelle Identität"
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Kulturelle Identität
Advertising effects
2
Consumer behaviour
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Cultural identity
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Social values
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Soziale Werte
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Werbewirkung
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Brandt, Corine van den
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Hendriks, Berna
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Sanderse, Wouter
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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ECONIS (ZBW)
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The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2008
Persistent link: https://www.econbiz.de/10003700691
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2
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2006
Persistent link: https://www.econbiz.de/10003323063
Saved in:
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