//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kulturelle Identität"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Darstellung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kulturelle Identität
Einführung
1,628
Visualisierung
1,115
Visualization
985
Humor
469
Deskriptive Statistik
462
Descriptive statistics
452
Theorie
312
Theory
305
Consumer behaviour
211
Konsumentenverhalten
211
Deutschland
180
USA
142
Werbewirkung
141
Advertising effects
140
Germany
125
United States
118
Lehrbuch
107
Statistik
107
Management
106
Werbung
105
Advertising
92
Marketing
90
Soziologie
89
Betriebswirtschaftslehre
76
Wahrnehmung
76
Perception
74
Unternehmen
71
Management information system
70
Management-Informationssystem
70
Social Web
69
Social web
69
Volkswirtschaftslehre
69
Humoristische Darstellung
66
Wissensmanagement
65
Graphentheorie
64
Knowledge management
63
Bibliometrics
62
Bibliometrie
62
Führungsstil
62
Graph theory
62
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
3
Book section
3
Conference paper
1
Einführung
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
15
Author
All
Gulas, Charles S.
2
Wang, Valerie Lynette
2
Wang, Yong Jian
2
Weinberger, Marc G.
2
Weinberger, Michelle F.
2
Altman, Morris
1
Boutsouki, Christina
1
Clarkson, Gail
1
Crawford, Heather J.
1
Cruthirds, Kevin W.
1
Eisend, Martin
1
Gelbrich, Katja
1
Gliniecka, Martyna
1
Gregory, Gary D.
1
Hatzithomas, Leonidas
1
Hoffmann, Stefan
1
Holtbrügge, Dirk
1
Khalil, Omar
1
Kämmerer, Maren
1
Lee, Yih Hwai
1
Lim, Elison Ai Ching
1
Lu, Lu
1
Mohr, Alexander T.
1
Müller, Stefan
1
Ngo, Liem Viet
1
Puck, Jonas
1
Rößner, Anna
1
Schwarz, Uta
1
Seleim, Ahmed
1
Snijders, Theo
1
Wei, Jie
1
Wei, Joicey J.
1
Zhu, Ying
1
Zotos, Yorgos
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
... for dummies
1
Handbook of developments in consumer behaviour
1
Handbook of qualitative research methods on human resource management : innovative techniques
1
Handbook of research on e-transformation and human resources management technologies : organizational outcomes and challenges
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of euromarketing
1
Journal of information & knowledge management : JIKM
1
Journal of international consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
2
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
3
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
4
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
Cross-cultural HRM research : the potential of causal cognitive mapping
Clarkson, Gail
- In:
Handbook of qualitative research methods on human …
,
(pp. 235-244)
.
2016
Persistent link: https://www.econbiz.de/10011538647
Saved in:
6
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
7
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
8
The rule of culture in advertising humor
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
Handbook of developments in consumer behaviour
,
(pp. 83-117)
.
2012
Persistent link: https://www.econbiz.de/10009569463
Saved in:
9
Behavioral economics for dummies
Altman, Morris
-
2012
Persistent link: https://www.econbiz.de/10009522957
Saved in:
10
An African Dutch management affair from Sudan
Snijders, Theo
-
2011
Persistent link: https://www.econbiz.de/10008989666
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->