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~subject:"Kulturelle Identität"
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Search: subject_exact:"Cross-cultural marketing"
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Kulturelle Identität
Cross-cultural marketing
144
Interkulturelles Marketing
135
Consumer behaviour
49
Konsumentenverhalten
48
Internationales Marketing
41
International marketing
39
National culture
25
Nationalkultur
25
USA
24
United States
24
cross-cultural marketing
20
China
17
Marketing
17
Deutschland
15
Germany
15
Interkulturelles Management
15
Marketing management
13
Marketingmanagement
13
Target group
13
Zielgruppe
13
Ethnic group
12
Ethnische Gruppe
12
Welt
12
World
12
Brand management
10
Cultural identity
10
Markenführung
10
Advertising
9
Werbung
9
Advertising effects
8
Brasilien
8
Brazil
8
Social Web
8
Social web
8
Werbewirkung
8
Cross-cultural management
7
Globalisierung
7
Globalization
7
Internet marketing
7
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1
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English
9
German
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Alexander, Nicholas
1
Arambewela, Rodney
1
Bellis, Emanuel de
1
Carpenter, Jason M.
1
Doherty, Anne Marie
1
Friedeborn, Stefanie
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Huber, Frank
1
Ito, Kenichi
1
Koeman, Joyce
1
Kornmann, Cecile
1
Köksecen, Elif
1
Lascu, Dana
1
Le, Huong
1
Lenoir, Anne-Sophie Irène Andrée
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Moore, Marguerite
1
Parker, R. Stephen
1
Polonsky, Michael J.
1
Riefler, Petra
1
Schaefer, Allen D.
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Simmers, Christina S.
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Um, Nam-hyun
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Josef Eul Verlag GmbH
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Journal of global marketing
3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Reihe: Marketing : MAR
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
10
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1
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
2
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
3
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
Saved in:
4
Kulturbasierte Präferenzunterschiede im Kaufentscheidungsprozess : eine vergleichende empirische Studie am Beispiel türkischstämmiger Migranten in Deutschland
Huber, Frank
;
Kornmann, Cecile
;
Köksecen, Elif
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10013432310
Saved in:
5
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
6
Social inclusion through cultural engagement among ethnic communities
Le, Huong
;
Polonsky, Michael J.
;
Arambewela, Rodney
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10011292845
Saved in:
7
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
8
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
Saved in:
9
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.
;
Moore, Marguerite
;
Alexander, Nicholas
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
Saved in:
10
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
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