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~subject:"Kundenbindung"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
~type_genre:"Graue Literatur"
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Search: subject:"Beziehungsmarketing"
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Kundenbindung
United States
Beziehungsmarketing
4,438
Relationship marketing
4,437
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849
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847
Theorie
722
Theory
722
Consumer behaviour
596
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596
Kundenzufriedenheit
343
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342
Marketingmanagement
316
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314
Lieferantenmanagement
311
Supplier relationship management
311
Electronic Commerce
280
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279
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249
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249
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224
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224
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193
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192
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190
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171
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170
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170
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170
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134
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132
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130
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129
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128
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119
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119
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119
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116
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116
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213
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64
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English
210
German
59
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Bauer, Hans H.
5
Hennig-Thurau, Thorsten
3
Hilbert, Andreas
3
Homburg, Christian
3
Johnson, Michael D.
3
Skiera, Bernd
3
Bennemann, Stefan
2
Berry, Leonard L.
2
Browne, Glenn J.
2
Chan-Olmsted, Sylvia M.
2
Elhauge, Einer
2
Fischer, Thomas M.
2
Flint, Daniel J.
2
Gourio, François
2
Gupta, Sunil
2
Hartmann, Wesley R.
2
Knittel, Christopher R.
2
Kumar, V.
2
Körnert, Jan
2
Li, Dahui
2
Mela, Carl F.
2
Ozuem, Wilson
2
Raithel, Sascha
2
Rennhak, Carsten
2
Rudanko, Leena
2
Schmöller, Petra
2
Schröder, Jesko
2
Smith, Alan D.
2
Stango, Victor
2
Viard, V. Brian
2
Walsh, Gianfranco
2
Wetherbe, James C.
2
Wiesel, Thorsten
2
Wolf, Cornelia
2
Abele, John
1
Acimovic-Raspopovic, Vladanka S.
1
Aflaki, Sam
1
Aggarwal, Pankaj
1
Agha, Leila
1
Aji, Bagus Wicaksono
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3
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2
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1
Fördergesellschaft Marketing an der Universität Augsburg
1
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1
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Working paper / National Bureau of Economic Research, Inc.
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
How to succeed in the digital age : strategies from 17 top managers
6
Handbook of research on customer equity in marketing
5
Does marketing need reform? : fresh perspectives on the future
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Faculty & research / Insead : working paper series
3
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
3
Software for people : fundamentals, trends and best practices
3
Working paper / The Food Industry Center, University of Minnesota
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Computer-mediated marketing strategies : social media and online brand communities
2
Contemporary research in e-branding
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Customer-centric knowledge management : concepts and applications
2
Customer-centric marketing strategies : tools for building organizational performance
2
Department working papers / Bar-Ilan University, Department of Economics
2
Dresdner Beiträge zur Wirtschaftsinformatik
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Handbook of social media management : value chain and business models in changing media markets
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
2
Organizational productivity and performance measurements using predictive modeling and analytics
2
Political marketing in the United States
2
Research paper series / Stanford Graduate School of Business
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Strategies and tools for managing connected consumers
2
Strong brands, strong relationships
2
The Routledge handbook of service research insights and ideas
2
The complete book of perfect phrases for high-performing sales professionals
2
The handbook of municipal bonds
2
The synergy of business theory and practice : advancing the practical application of scholarly research
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Working papers / Harvard Business School, Division of Research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in consulting research : recent findings and practical cases
1
Advances in electronic marketing
1
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ECONIS (ZBW)
269
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1
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
-
2022
-
Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
Saved in:
2
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
3
Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
-
2020
Persistent link: https://www.econbiz.de/10012488489
Saved in:
4
Communicating resource scarcity
Donnelly, Grant E.
;
Wilson, Anne V.
;
Whillans, Ashley V.
; …
-
2019
Persistent link: https://www.econbiz.de/10012052674
Saved in:
5
Optimal structure of experiential services : review and extensions
Roels, Guillaume
-
2019
Persistent link: https://www.econbiz.de/10012063126
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6
Steering in online markets : the role of platform incentives and credibility
Barach, Moshe A.
;
Golden, Joseph M.
;
Horton, John J.
-
2019
Persistent link: https://www.econbiz.de/10012036253
Saved in:
7
Drug diffusion through peer networks : the influence of industry payments
Agha, Leila
;
Zeltzer, Dan
-
2019
Persistent link: https://www.econbiz.de/10012128835
Saved in:
8
Weiterführende Perspektiven der Customer Education : Theorien, empirische Ergebnisse und Implikationen
Stolz-Römmermann, Jana
-
2021
Persistent link: https://www.econbiz.de/10012620126
Saved in:
9
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
10
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
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