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~subject:"Kundenbindungsprogramm"
~subject:"Loyalty program"
~subject:"Online-Handel"
~subject:"Sales promotion"
~type_genre:"Sammlung"
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Kundenbindungsprogramm
Loyalty program
Online-Handel
Sales promotion
Consumer behaviour
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Abeler, Johannes
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Hanner, Nicolai
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Klapper, Daniel
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Lee, Yongbae
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Lessmann, Stefan
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ECONIS (ZBW)
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One-to-one marketing in grocery retailing
Gabel, Sebastian
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2019
Persistent link: https://www.econbiz.de/10012104595
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2
Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
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2017
Persistent link: https://www.econbiz.de/10011720335
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3
Essays on loyalty programs : insights on design elements and exit decisions
Rehnen, Lena-Marie
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2016
Persistent link: https://www.econbiz.de/10011669062
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4
Structural market changes and strategic adaptation along the value chain : theoretical perspectives and empirical evidence
Schmale, Carl Hendrik
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2010
Persistent link: https://www.econbiz.de/10008857228
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5
Loyalty rewards, litigation under court error, and pharmaceutical price regulation
Ackermann, Philipp
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2010
Persistent link: https://www.econbiz.de/10008773380
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6
Essays in behavioral economics
Abeler, Johannes
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2008
Persistent link: https://www.econbiz.de/10003733109
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7
Essays in behavioral economics
Abeler, Johannes
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2008
Persistent link: https://www.econbiz.de/10003733110
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8
Essays on industrial organization
Lee, Yongbae
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2008
Persistent link: https://www.econbiz.de/10011573057
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