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~subject:"Kundenintegration"
~subject:"Theory"
~subject:"Vertrauen"
~type_genre:"Working Paper"
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Kundenintegration
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Markentreue
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Brand loyalty
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1984-2009
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Carlin, Bruce Ian
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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ECONIS (ZBW)
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Carlin, Bruce Ian
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Ederer, Florian
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2012
Persistent link: https://www.econbiz.de/10009518313
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Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.
;
Helmig, Bernd
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1999
Persistent link: https://www.econbiz.de/10001404937
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