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Kundenintegration
Beziehungsmarketing
5
Relationship marketing
5
Kundenmanagement
4
Kündigung
4
Strategie
4
Verbraucherverhalten
4
Deutschland
3
Germany
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Kundenbindungsprogramm
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Loyalty program
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Einführung
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Implementation
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Consumer behaviour
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Customer integration
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Dienstleistungsmarketing
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Economics
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Erfolgsfaktor
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Handel
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Konsumentenverhalten
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Services marketing
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Doorn, Jenny van
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Lemon, Katherine N.
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Mittal, Vikas
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Nass, Stephan
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Pick, Doreén
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Journal of service research : JSR
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ECONIS (ZBW)
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Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
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