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~subject:"Kundenservice"
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Kundenservice
Beziehungsmarketing
4
Dienstleistungsqualität
4
Relationship marketing
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Service quality
4
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
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Customer satisfaction
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Kundenzufriedenheit
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Lieferantenmanagement
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Markenführung
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Supplier relationship management
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Brand image
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Communal service delivery
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Consumer behaviour
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Consumer-based brand equity
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Customer service
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Dienstleistungssektor
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Konsumentenverhalten
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Kundenmanagement
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Markenimage
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Marketer-generated appeals
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Online brand communities
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Recruitment
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Service industry
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Social media marketing
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User engagement
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Arbeitsmobilität
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Automotive industry
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Beschwerdemanagement
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Brand age
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Brand building
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Brand leverage
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Business ethics
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Business-to-Business-Marketing
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Complaint management
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Hammerschmidt, Maik
2
Wetzel, Hauke
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Bauer, Hans H.
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Donnevert, Tobias
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Falk, Tomas
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Haenel, Christina M.
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Journal of service research
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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The perils of service contract divestment : when and why customers seek revenge and how it can be attenuated
Haenel, Christina M.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service research
22
(
2019
)
3
,
pp. 301-322
Persistent link: https://www.econbiz.de/10012126415
Saved in:
2
Jeder Fehler zählt : Produktfehler als Chance für das Kundenzufriedenheitsmanagement
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
-
2009
Persistent link: https://www.econbiz.de/10003810355
Saved in:
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