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Kundenwert
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Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Arne, Floh
;
Koller, Monika
;
Zauner, Alexander
;
Teller, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 352-362
Persistent link: https://www.econbiz.de/10011695123
Saved in:
2
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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