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Kundenwert
Beziehungsmarketing
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Vandermerwe, Sandra
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Financial Times handbook of management
1
Financial times handbook of management
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ECONIS (ZBW)
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Capturing growth through lifetime customer value
Vandermerwe, Sandra
- In:
Financial times handbook of management
,
(pp. 371-382)
.
2004
Persistent link: https://www.econbiz.de/10002755882
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Capturing lifetime customer value : beyond CRM to customer stretch
Vandermerwe, Sandra
- In:
Financial Times handbook of management
,
(pp. 431-443)
.
2001
Persistent link: https://www.econbiz.de/10002988402
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