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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
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Brand image
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Beziehungsmarketing
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Markenführung
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China
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Taiwan
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Asian young female shoppers
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Bang, Nguyen
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Chen, Cheng-Hao Steve
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Chen, Cheng-hao Steve
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Han, Sung Ho
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Information technology and management
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
2
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
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