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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Sales promotion
4
Verkaufsförderung
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Brand image
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E-commerce
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Electronic Commerce
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Markenimage
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Website
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Beziehungsmarketing
2
Brand management
2
Cross-cultural marketing
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Customer satisfaction
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Dienstleistungsqualität
2
IMC
2
Interkulturelles Marketing
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International marketing
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Internationales Marketing
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Markenführung
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Marketing
2
Marketing management
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Marketingmanagement
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Relationship marketing
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Service quality
2
Social Web
2
Social web
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Welt
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World
2
attitude toward the banner
2
attitude toward the sales promotion
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attitude toward the website
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online price discount
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Air Europa
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Alcántara-Pilar, Juan Miguel
2
Barrio-García, Salvador del
2
Crespo-Almendros, Esmeralda
2
Porcu, Lucia
2
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International journal of hospitality management
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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2
Toward an understanding of online information processing in e-tourism : does national culture matter?
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1128-1142
Persistent link: https://www.econbiz.de/10011758832
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