//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fernsehprogramm"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Fernsehprogramm
946
Television programme
824
Deutschland
244
Germany
211
Fernsehen
159
USA
144
United States
136
Television
131
Theorie
108
Theory
102
Fernsehsender
93
Fernsehwerbung
92
Mediennutzung
92
Media usage
90
Television advertising
89
Television industry
85
Werbewirkung
64
Advertising effects
63
Konsumentenverhalten
61
Privater Fernsehsender
61
Commercial television
60
Consumer behaviour
60
Professional sports
60
Profisport
60
Wettbewerb
56
Competition
52
Football
51
Fußball
51
Rundfunkpolitik
51
Broadcasting policy
44
Film industry
43
Film production
43
Filmproduktion
43
Filmwirtschaft
43
Medienökonomik
43
Media economics
41
Product Placement
40
Product placement
40
Sport
39
Sportveranstaltung
39
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Case study
1
Fallstudie
1
Language
All
English
5
Author
All
Artero, Juan P.
1
Bernache-Assollant, Iouri
1
Bodet, Guillaume
1
Dennis, Donald Miller
1
Etayo, Cristina
1
Galak, Jeff
1
Gray, David Michael
1
Lo, Hing-Po
1
Lu, Xiaoling
1
Meyvis, Tom
1
Nelson, Leif D.
1
Sánchez-Tabernero, Alfonso
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of media business studies
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
2
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
3
Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume
;
Bernache-Assollant, Iouri
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
Saved in:
4
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
5
Television audience satisfaction : antecedents and consequences
Lu, Xiaoling
;
Lo, Hing-Po
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->