Aslam, Mian Muhammad Haris; Waseem, Maimoona; Khurram, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (2019) 3, pp. 581-598
The study aims to determine the corporate brand image developed by the green supply chain management affected by the … sample of 120 was selected. This study confirmsthe impact of ecofriendly activities, inventory, green supply chain, internal … green purchasing, green communications, the customer cooperation, eco-design, internal environment management and investment …