//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Landwirtschaft"
~subject:"Markenimage"
~subject:"Vertriebsweg"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kooperatives Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Landwirtschaft
Markenimage
Vertriebsweg
Marketing cooperation
97
Marketingkooperation
97
Brand management
30
Markenführung
30
Consumer behaviour
18
Konsumentenverhalten
18
Theorie
11
Theory
11
Brand image
10
Brand
9
Deutschland
9
Germany
9
Markenartikel
9
co-branding
9
Co-branding
7
Consumer goods industry
7
Erfolgsfaktor
7
Konsumgüterindustrie
7
Strategic alliance
7
Strategische Allianz
7
Success factor
7
USA
7
United States
7
Advertising effects
6
Beziehungsmarketing
6
Lieferantenmanagement
6
Nonprofit organization
6
Nonprofit-Organisation
6
Relationship marketing
6
Supplier relationship management
6
Werbewirkung
6
Advertising
5
Brand extension
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Inter-firm cooperation
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
13
Aufsatz im Buch
12
Book section
12
Graue Literatur
12
Non-commercial literature
12
Arbeitspapier
8
Working Paper
8
Hochschulschrift
5
Collection of articles of several authors
3
Conference proceedings
3
Konferenzschrift
3
Sammelwerk
3
Thesis
3
Advisory report
1
Case study
1
Fallstudie
1
Gutachten
1
Mikroform
1
more ...
less ...
Language
All
English
9
German
4
Author
All
Albert, Noel
1
Altmann, Philipp
1
Ambroise, Laure
1
Angle, Justin W.
1
Arnita, Devi
1
Burmann, Christoph
1
Cohen, Justin
1
Cui, Annie Peng
1
Cunha, Marcus
1
Esch, Franz-Rudolf
1
Faulkner, Margaret
1
Forehand, Mark R.
1
Hakenes, Hendrik
1
Hiendlmeier, Stefan
1
Ho, Han-Chiang
1
Hoff, Klaus
1
Lado Coustré, Nora
1
Lee, Chia-Lin
1
Lu, Hebo
1
Maloney, Philip
1
Nasution, Reza Ashari
1
Nguyen, Cathy
1
Olsen, Lars Erling
1
Pantin-Sohier, Gaëlle
1
Peitz, Martin
1
Purnama, Saqina Qanidya
1
Redler, Jörn
1
Rivera-Torres, Pilar
1
Romaniuk, Jenni
1
Samuelsen, Bendik Meling
1
Shan, Juan
1
Valette-Florence, Pierre
1
more ...
less ...
Published in...
All
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
European journal of marketing : EJM
1
European research studies
1
International journal of industrial organization
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Versicherungswirtschaft : Magazin für Führungskräfte und Entscheider
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan
;
Lu, Hebo
;
Cui, Annie Peng
- In:
Journal of business research : JBR
144
(
2022
),
pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
Saved in:
2
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
3
Is co-branding a double-edged sword for brand partners?
Lee, Chia-Lin
- In:
European research studies
17
(
2014
)
4
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012003672
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
5
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
6
Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
Saved in:
7
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
8
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
9
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
10
Kooperation zwischen Absatzmittlern und Herstellern als Erfolgsfaktor der Markenführung
Burmann, Christoph
;
Maloney, Philip
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003505943
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->