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~subject:"Lean Management"
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AMS review : official publication of the Academy of Marketing Science
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Marketing in a digital world
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
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2
Combining big data and lean startup methods for business model evolution
Seggie, Steven H.
;
Soyer, Emre
;
Pauwels, Koen
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011824763
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