Gravelines, Žaneta; Banytė, Jūratė; Dovalienė, Aistė - In: Organizations and markets in emerging economies 13 (2022) 2/26, pp. 336-356
predicting consumers’ sustainable food consumption behaviour. Previous research suggests that there is a relationship between … individuals’ self-identity and the consumption of products. However, when it comes to the realm of sustainable food consumption … confirm that green self-identity and self-congruity with green food products positively influence subsequent sustainable food …