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~subject:"Lebensmittelverpackung"
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Search: subject_exact:"Markenbild"
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Lebensmittelverpackung
Brand image
10,628
Markenimage
10,628
Brand management
6,885
Markenführung
6,885
Consumer behaviour
6,489
Konsumentenverhalten
6,488
Brand
3,235
Markenartikel
3,197
Beziehungsmarketing
1,839
Relationship marketing
1,839
Social Web
965
Social web
965
Advertising effects
954
Werbewirkung
954
Online-Marketing
881
Internet marketing
877
Designation of origin
866
Herkunftsbezeichnung
866
Tourism marketing
729
Tourismusmarketing
729
Customer satisfaction
645
Kundenzufriedenheit
645
Marketingmanagement
590
Marketing management
589
Destination management
586
Destinationsmanagement
586
Corporate reputation
483
Firmenimage
483
Brand loyalty
482
Holiday behaviour
448
Urlaubsverhalten
448
Deutschland
440
Advertising
438
Germany
432
Werbung
432
Viral marketing
413
Virales Marketing
413
Personality psychology
412
Persönlichkeitspsychologie
412
Markentreue
411
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Belk, Russell W.
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Ciaian, Pavel
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Kniazeva, Maria
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Cross-cultural and critical perspectives on brands
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Empirical testing of consumers' perceptions of differences in package and product version of seemingly identical branded food products : results of an online experiment in ten Euro...
Solano-Hermosilla, Gloria
;
Barreiro-Hurlé, Jesús
; …
-
Europäische Kommission / Gemeinsame Forschungsstelle
-
2023
Persistent link: https://www.econbiz.de/10014420599
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Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
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