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~subject:"Lehrbuch"
~subject:"Markenführung"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Marktanalyse"
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Lehrbuch
Markenführung
Theorie
Marktforschung
2,775
Market research
2,765
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838
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838
Theory
383
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241
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238
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233
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230
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230
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195
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162
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139
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114
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114
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101
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100
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100
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99
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99
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99
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95
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95
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91
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85
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84
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84
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75
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324
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148
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9
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Hruschka, Harald
12
Malhotra, Naresh K.
8
Herrmann, Andreas
7
Decker, Reinhold
6
DeSarbo, Wayne
5
Homburg, Christian
5
Wiedmann, Klaus-Peter
5
Wildner, Raimund
5
Bauer, Hans H.
4
Gaul, Wolfgang
4
Günter, Bernd
4
Helm, Sabrina
4
Pich, Christopher
4
Rossiter, John R.
4
Albers, Sönke
3
Baier, Daniel
3
Eisend, Martin
3
Franses, Philip Hans
3
Garczarczyk, Józef
3
Gustafsson, Anders
3
Huber, Frank
3
Krafft, Manfred
3
Leeflang, Peter
3
Matzler, Kurt
3
Olbrich, Rainer
3
Spry, Louise
3
Wedel, Michel
3
Ahlert, Dieter
2
Allenby, Greg M.
2
Bruhn, Manfred
2
Buber, Renate
2
Chang, Chun-hao
2
Choi, Seung-chan
2
Dillon, William R.
2
Dippold, Katrin
2
Dolnicar, Sara
2
Dreyer, Marcus
2
Finn, Adam
2
Gierl, Heribert
2
Givon, Moshe
2
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American Marketing Association
4
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Deutsche Gesellschaft für Logistik
1
Deutschland / Statistisches Bundesamt
1
Deutschland <Bundesrepublik> / Statistisches Bundesamt
1
European Marketing Academy
1
Fachtagung Business Geographics <2000, Salzburg>
1
Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen
1
Gesellschaft für Innovatives Marketing
1
Gesellschaft für Operations-Research
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues
1
Institut für Technik der Betriebsführung im Handwerk
1
International Conference on Operations Research <2001, Duisburg>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Marketing Conference <1986, Singapur>
1
International Workshop Traffic and Mobility: Simulation - Economics - Environment <1999, Aachen>
1
RWTH Aachen / Lehrstuhl und Institut für Kraftfahrwesen
1
Stuttgarter Controller-Forum <1993, Stuttgart>
1
Symposium on Consumer Panel Data <1, 1999, Mannheim>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Uniwersytet Ekonomiczny w Katowicach
1
Warwick Business School
1
Zentrum für Geographische Informationsverarbeitung <Salzburg>
1
Zentrum für Umfragen, Methoden und Analysen
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of business economics : JBE
18
Journal of marketing research : JMR
16
Jahrbuch der Absatz- und Verbrauchsforschung
15
International journal of forecasting
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
International journal of market research : JMRS ; the journal of the Market Research Society
12
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Marketing : ZFP ; journal of research and management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of business research : JBR
8
European journal of marketing : EJM
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
SAGE library in marketing
7
The journal of brand management : an international journal
7
Technological forecasting & social change : an international journal
6
Die Betriebswirtschaft : DBW
5
European journal of operational research : EJOR
5
Qualitative market research : an international journal
5
Handelsforschung
4
International journal of market research
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
4
Journal of the Academy of Marketing Science
4
Transportation : planning, policy, research, practice
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Australasian marketing journal
3
Der Markt : international journal of marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
3
Marketing letters : a journal of research in marketing
3
OR spectrum : quantitative approaches in management
3
Schmalenbach business review : sbr
3
Zeszyty naukowe
3
Advances in business and management forecasting
2
American journal of agricultural economics
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Gabler-Lehrbuch
2
Harvard-Business-Manager : das Wissen der Besten
2
International economic review
2
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Source
All
ECONIS (ZBW)
478
Showing
1
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10
of
478
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date (oldest first)
1
Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
2
Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
Saved in:
3
Relevance of dynamic variables in multicategory choice models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 109-133
Persistent link: https://www.econbiz.de/10014519162
Saved in:
4
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
5
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
9
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
10
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
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