Schaefer, Wolfgang; Kuehlwein, J. P. - 2015
Machine generated contents note: Preface, or what do a red bull and a grey goose have in common?PART ONE Rethinking prestige brandingThe times they are a-changing -- Where's the magic? -- Culture, commerce -- unite! -- Capitalism, evolved -- Consumerism, re-rooted -- The limits of money -- The...