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~subject:"Lehrbuch"
~subject:"Markenführung"
~subject:"USA"
~subject:"United States"
~type_genre:"Sammlung"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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The Politz Papers : science and truth in marketing research
Politz, Alfred
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1990
Persistent link: https://www.econbiz.de/10000817829
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