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~subject:"Leistungsmotivation"
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Leistungsmotivation
Markenführung
16,976
Brand management
16,974
Consumer behaviour
7,302
Konsumentenverhalten
7,301
Markenimage
6,964
Brand image
6,885
Brand
5,117
Markenartikel
5,082
Beziehungsmarketing
2,517
Relationship marketing
2,517
Social Web
1,743
Social web
1,743
Online-Marketing
1,556
Internet marketing
1,536
Marketingmanagement
1,340
Marketing management
1,331
Werbewirkung
1,119
Markenpolitik
1,116
Advertising effects
1,114
Deutschland
1,030
Germany
1,018
Luxury goods
850
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850
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719
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706
Einzelhandel
669
Retail trade
664
Marketing
651
Corporate reputation
644
Firmenimage
644
Brand loyalty
640
Theorie
627
Theory
627
Customer satisfaction
625
Kundenzufriedenheit
625
Internationales Marketing
609
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599
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578
Emotion
576
United States
568
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Gilal, Faheem Gul
3
Gilal, Naeem Gul
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Gilal, Rukhsana Gul
3
Grace, Debra
2
King, Ceridwyn
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Shin, Hakseung
2
Tomczak, Torsten
2
Zhang, Jian
2
Abratt, Russell
1
Ahammad, Mohammad F.
1
Ahn, Sun Joo
1
Allison, Lee
1
Altschwager, Teagan
1
Anghelcev, George
1
Arghashi, Vahideh
1
Arsun Yuksel, Cenk
1
Bilro, Ricardo Godinho
1
Binu Raj, Asha
1
Block, Lauren
1
Bodderas, Mareike
1
Botha, Elsamari
1
Bozkurt, Sıddık
1
Brito, Michael
1
Buil, Isabel
1
Cachelin, Joe͏̈l Luc
1
Carnevale, Marina
1
Chen, Zifei Fay
1
Chiba, Manoj
1
Coates, Nick
1
Conduit, Jodie
1
Curran, Ross
1
Cushen, Jean
1
Dolan, Rebecca
1
Enginkaya, Ebru
1
Esch, Franz-Rudolf
1
Ferreira, João J. M.
1
Fischer, Alexander
1
Flaherty, Karen E.
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Journal of business research : JBR
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Journal of retailing and consumer services
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
Business horizons
1
Corporate reputation review
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of international management : EJIM
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
Global business review
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of financial services marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Psychology & marketing
1
Qualitative research in accounting & management : QRAM
1
Review of managerial science : RMS
1
Technological forecasting & social change : an international journal
1
The journal of asset management
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
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2
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
3
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
4
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
5
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
Rather, Raouf Ahmad
;
Raisinghani, Manju
;
Gligor, David
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372550
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
8
How and should firms motivate salesperson effort across a multi-brand portfolio?
Mullins, Ryan
;
Swain, Scott
;
Friend, Scott B.
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281043
Saved in:
9
Customer brand engagement behaviors : the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection
Arghashi, Vahideh
;
Arsun Yuksel, Cenk
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 146-172
Persistent link: https://www.econbiz.de/10014299364
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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