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~subject:"Lernende Organisation"
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Lernende Organisation
Beziehungsmarketing
10
Relationship marketing
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B-to-B-Marketing
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Business-to-business marketing
3
Confidence
3
Marketing management
3
Marketing theory
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Marketingmanagement
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Marketingtheorie
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Vertrauen
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Kundenbindungsprogramm
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Learning organization
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Lieferantenmanagement
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Loyalty program
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Outsourcing
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Supplier relationship management
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Arbeitspsychologie
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Betriebspersonal
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Brand image
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Classification
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Commitment
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Commitment-trust theory
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Consumer behaviour
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Customer integration
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Customer service
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Dienstleistungsmarketing
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Economic psychology
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Family business
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Firm performance
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History of economic thought
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Industriepsychologie
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Joint Venture
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Joint venture
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Konsumentenverhalten
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Morgan, Robert M.
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Park, Jeong Eun
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Brockman, Beverly K.
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Lee, Sungho
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Journal of business-to-business marketing
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Journal of strategic marketing
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ECONIS (ZBW)
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The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.
;
Park, Jeong Eun
;
Morgan, Robert M.
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
Saved in:
2
A negative side of outsourcing marketing functions and market-based learning process
Park, Jeong Eun
;
Lee, Sungho
;
Morgan, Robert M.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 471-486
Persistent link: https://www.econbiz.de/10009314480
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