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Harvard business review : HBR
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Marketing in a digital world
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
2
Fooled by experience
Soyer, Emre
;
Hogarth, Robin M.
- In:
Harvard business review : HBR
93
(
2015
)
5
,
pp. 72-77
Persistent link: https://www.econbiz.de/10010528304
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