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$29 for 70 items or 70 items for $29? : how presentation order affects package perceptions
Bagchi, Rajesh
;
Davis, Derick F.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009563555
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