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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Preismanagement
5
Pricing strategy
5
Supplier relationship management
5
Consumer behaviour
4
Konsumentenverhalten
4
B-to-B-Marketing
3
Brand image
3
Business-to-business marketing
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Gerechtigkeit
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Justice
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Markenimage
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Preis
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Price
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Price fairness
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United States
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Advertising
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Advertising effects
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Ethical decision-making
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Global economic crisis
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Perceptions of price fairness
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Preiswettbewerb
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Price-matching
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Price-setting
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Rebates
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Transparency
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Werbewirkung
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Werbung
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Ferguson, Jodie L.
5
Brown, Brian P.
2
Johnston, Wesley J.
2
Mohan, Mayoor
2
Huhmann, Bruce A.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
2
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
3
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
4
Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
Ferguson, Jodie L.
;
Brown, Brian P.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10009511235
Saved in:
5
Customer response to dissatisfaction : a synthesis of literature and conceptual framework
Ferguson, Jodie L.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 118-127
Persistent link: https://www.econbiz.de/10008907883
Saved in:
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