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Gabler Edition Wissenschaft / Business-to-business-Marketing
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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ECONIS (ZBW)
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Kundenbindung im Industriegütermarketing
Backhaus, Klaus
;
Baumeister, Cordelia
;
Koch, Matthias
; …
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 215-248)
.
2008
Persistent link: https://www.econbiz.de/10003597710
Saved in:
2
Strategic Shifts between business types : A transaction cost theory-based approach supported by dyad simulation
Mühlfeld, Katrin Susanne
;
Mühlfeld-Kerstan, Katrin
-
2004
-
1. Aufl
Persistent link: https://www.econbiz.de/10002170742
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