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Lieferantenmanagement
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Sinčić Ćorić, Dubravka
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Applicability of Keller's
brand
equity
model
in the B2B chemical market
Sinčić Ćorić, Dubravka
;
Jelić, Domagoj
- In:
Economic research
28
(
2015
)
1
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10012221062
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