Ye, XinMei; Hira Batool; Huang, Shi-Zheng - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-21
variable, customer engagement and value co-creation as intermediary variables, and customer loyalty as the dependent variable … engagement, while financial security, Nonverbal communication and service skills have no significant impact. In value co-creation … loyalty. Customer engagement does not singularly mediate between e-commerce livestreaming and customer loyalty, while value co-creation …