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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Innovation
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data-driven innovation
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Eriksson, Taina
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Heikkilä, Marikka
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Hemonnet-Goujot, Aurélie
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Hollet-Haudebert, Sandrine
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Ravat, Ludivine
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Exploring how to develop
data-driven
innovation
capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
2
Capabilities for
data-driven
innovation
in B2B industrial companies
Eriksson, Taina
;
Heikkilä, Marikka
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
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