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~subject:"Lieferkette"
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Lieferkette
OR in marketing
83
Theorie
41
Theory
41
Consumer behaviour
21
Konsumentenverhalten
21
Preismanagement
19
Pricing strategy
19
Advertising
18
Werbung
18
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15
Einzelhandel
14
Retail trade
14
Spieltheorie
14
Pricing
13
Competition
9
Wettbewerb
9
Beziehungsmarketing
7
Brand
7
Brand management
7
Forecasting model
7
Markenartikel
7
Markenführung
7
Product quality
7
Produktqualität
7
Prognoseverfahren
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Relationship marketing
7
Differential games
6
Distribution channel
6
Supply chain
6
Vertriebsweg
6
Internet marketing
5
Market segmentation
5
Marketing management
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Marketingmanagement
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OR in Marketing
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English
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Karray, Salma
2
Lu, Lijue
2
Martín Herrán, Guiomar
2
Navas, Jorge
2
Aust, Gerhard
1
Buscher, Udo
1
Chutani, Anshuman
1
Marín-Solano, Jesús
1
Sethi, Suresh P.
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Sigué, Simon Pierre
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European journal of operational research : EJOR
4
International journal of production economics
1
Journal of the Operational Research Society
1
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ECONIS (ZBW)
6
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1
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
2
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
3
Advertising and quality improving strategies in a supply chain when facing potential crises
Lu, Lijue
;
Navas, Jorge
- In:
European journal of operational research : EJOR
288
(
2021
)
3
,
pp. 839-851
Persistent link: https://www.econbiz.de/10012387373
Saved in:
4
An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management
Lu, Lijue
;
Marín-Solano, Jesús
;
Navas, Jorge
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012102739
Saved in:
5
Dynamic cooperative advertising under manufacturer and retailer level competition
Chutani, Anshuman
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
268
(
2018
)
2
,
pp. 635-652
Persistent link: https://www.econbiz.de/10011852762
Saved in:
6
Cooperative advertising models in supply chain management : a review
Aust, Gerhard
;
Buscher, Udo
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010247511
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