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~subject:"Lieferkette"
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Lieferkette
Unilever PLC <London>
12
Consumer goods industry
6
Konsumgüterindustrie
6
Multinationales Unternehmen
6
Transnational corporation
6
Brand management
4
Markenführung
4
Lieferantenmanagement
3
Supplier relationship management
3
Business history
2
Competition
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Handelsmarke
2
Store brand
2
Strategic management
2
Strategisches Management
2
Supply chain
2
Unternehmensgeschichte
2
Western Europe
2
Westeuropa
2
Wettbewerb
2
1950-
1
1957-1990
1
Ausländische Tochtergesellschaft
1
Corporate Governance
1
Corporate governance
1
Cosmetics industry
1
Ernährungsindustrie
1
European integration
1
Europäische Integration
1
Fair trade
1
Fairer Handel
1
Firm growth
1
Firm performance
1
Food industry
1
Foreign subsidiary
1
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Geschichte 1965-1990
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English
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Miskell, Peter
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Trademarks, brands, and competitiveness
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ECONIS (ZBW)
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
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2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
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