Higgins, E. Tory; Franks, Becca; Pavarini, Dana; … - In: Journal of Economic Psychology 38 (2013) C, pp. 4-15
Our research tested two predictions regarding how likelihood can have motivational effects as a function of how a probability is expressed. We predicted that describing the probability of a future event that could be either A or B using the language of high likelihood (“80% A”) rather than...