Pimenta, Marcio Lopes; da Silva, Andrea Lago; Tate, Wendy L - In: The International Journal of Logistics Management 27 (2016) 2, pp. 570-594
Purpose – The purpose of this paper is to characterize the cross-functional integration processes between marketing and logistics, while considering five basic elements: boundary spanning activities, integration factors, level of integration, formality/informality and impacts of integration....