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~subject:"Logo redesign"
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Logo redesign
Brand image
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attitude toward rebranding
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logo evaluation
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The journal of brand management : an international journal
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ECONIS (ZBW)
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From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
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