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~subject:"Loyalty"
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Loyalty
Customer heterogeneity
13
customer heterogeneity
13
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
6
Theory
6
Brand management
4
Markenführung
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Brand image
3
Customer satisfaction
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Loyalty program
3
Markenimage
3
Measurement
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Messung
3
Preisdifferenzierung
3
Preismanagement
3
Price discrimination
3
Pricing strategy
3
Bayes-Statistik
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Bayesian inference
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Dienstleistungsqualität
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Einzelhandel
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Inventory model
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Lagerhaltungsmodell
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Rabatt
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Rebate
2
Retail trade
2
Sales promotion
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Service quality
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Verkaufsförderung
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price discrimination
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Calderón Garcia, Haydée
1
Castro, Ignacio
1
Cervera-Taulet, Amparo
1
Picón-Berjoyo, Araceli
1
Ruiz-Moreno, Carolina
1
Tubillejas-Andrés, Berta
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European management journal
1
International review on public and non-profit marketing
1
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ECONIS (ZBW)
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Feeling emotions in the public performing arts sector : does gender affect?
Tubillejas-Andrés, Berta
;
Cervera-Taulet, Amparo
; …
- In:
International review on public and non-profit marketing
16
(
2019
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012129539
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2
A mediating and multigroup analysis of customer loyalty
Picón-Berjoyo, Araceli
;
Ruiz-Moreno, Carolina
;
Castro, …
- In:
European management journal
34
(
2016
)
6
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011625096
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